I am trying to come up with creative ad in order to target women, targeting the 18-28 age range. Print ad, for honda sportbikes… school project. Im dry, maybe I need a girls opinion!?
What characteristics do women have that ride sport bikes? I would guess they are:
1) independent
2) strong-willed
3) thrill seekers
4) self-confident
So, direct your [...]
May
9
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May 9th, 2009 at 4:23 am
How could a sport-bike motorcycle company advertise to target women?
I am trying to come up with creative ad in order to target women, targeting the 18-28 age range. Print ad, for honda sportbikes… school project. Im dry, maybe I need a girls opinion!?
May 9th, 2009 at 9:25 am
Some idea themes:
Women on Hondas have more fun.
If you want to pick up a man, stop by his house on a Honda XXX.
Two wheels are better than four. No room for other passengers.
Get a bike. Ask him to drive.
The Ms have it. Motorcycles = Men = Marriage
References :
31 years in advertising
May 9th, 2009 at 9:27 am
What characteristics do women have that ride sport bikes? I would guess they are:
1) independent
2) strong-willed
3) thrill seekers
4) self-confident
So, direct your advertising message to imply that women on sport bikes are: independent, strong, enjoy thrilling adventures and feel confident!
Best wishes and good luck.
References :
July 16th, 2010 at 5:50 am
these are very nice i really like it.